Dear Twitter Marketer,
I am writing to regretfully inform you that I shall not be following you back. Truth be told, I’m considering blocking you.
“Why?” you ask.
Because the concept of social media seems to have escaped you. As a product you have nothing to offer here, as conversation is the currency of the day, and interaction is the hot seller, I have little desire and zero need for you.
I know I could wax poetic about finding the inherent value in people, but that would be a lie. Twitter allows me to feed my ego by presenting a steady stream of those who will validate, entertain, or challenge my current reality. You, well, you just want to make money off of it. This notion is only reinforced by your latest tweet being a Magpie advert.
However, my real problem isn’t with our relationship. No, my real problem is with your perceived self value. You appear to have an overly-inflated self value that would challenge Donald Trump, Bono, or the majority of Los Angeles. If we are judging Twitter value based solely on your half of the conversation, then I would have to say your trite, ad-ridden, and derivative messages are no different than they thousands of similar SEO, SEM, MLM, and Nigerian scam artists which permeate the system. To put it in elementary marketing terms, there is a huge supply of people identical to you, and a very low demand. This combination has rendered you valueless.
In the course of writing this letter, I have changed my mind. You have indeed been blocked.
Signed,
Reality.
